Journal Of Advertising Research高引用文章

• Enhancing Brand Credibility Via Celebrity Endorsement Trustworthiness Trumps Attractiveness and Expertise

  引用次数：19

• Ambush Marketing Is Dead, Long Live Ambush Marketing A Redefinition and Typology Of an Increasingly Prevalent Phenomenon

  引用次数：9

• How a Smile Can Make a Difference: Enhancing the Persuasive Appeal Of Celebrity Endorsers Boosting Consumer Perceptions of Celebrity Genuineness Through the Use of a Duchenne Smile in Advertising

  引用次数：8

• The Perceived Fit between Instagram Influencers and the Endorsed Brand How Influencer-Brand Fit Affects Source Credibility and Persuasive Effectiveness

  引用次数：7

• Face Presence and Gaze Direction In Print Advertisements How They Influence Consumer Responses-An Eye-Tracking Study

  引用次数：6

• The Role of Guilt in Influencing Sustainable Pro-Environmental Behaviors among Shoppers Differences in Response by Gender To Messaging about England's Plastic-Bag Levy

  引用次数：6

• The Efficacy of Green Package Cues For Mainstream versus Niche Brands How Mainstream Green Brands Can Suffer at the Shelf

  引用次数：5

• Single versus Multiple Measurement of Attitudes A Meta-Analysis of Advertising Studies Validates the Single-Item Measure Approach

  引用次数：5

• E-Cigarette Marketing On Social Networking Sites Effects on Attitudes, Behavioral Control, Intention to Quit, and Self-Efficacy

  引用次数：5

• How Claim Specificity Can Improve Claim Credibility in Green Advertising Measures that Can Boost Outcomes From Environmental Product Claims

  引用次数：4