International Journal Of Advertising高引用文章

• The current state of knowledge on electronic word-of-mouth in advertising research

  引用次数：17

• The use of sampling methods in advertising research: a gap between theory and practice

  引用次数：16

• Electronic word-of-mouth (eWOM) on WeChat: examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers' eWOM

  引用次数：16

• Advertising targeting young children: an overview of 10 years of research (2006-2016)

  引用次数：15

• The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: a meta-analytic review

  引用次数：13

• Disclosing brand placement to young children

  引用次数：13

• Understanding the effects of different review features on purchase probability

  引用次数：12

• What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions

  引用次数：12

• Temporal duration and attribution process of cause-related marketing: moderating roles of self-construal and product involvement

  引用次数：12

• Cause-related marketing persuasion research: an integrated framework and directions for further research

  引用次数：12