Journal Of Interactive Marketing高引用文章

• Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications

  引用次数：30

• Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX]

  引用次数：23

• Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience

  引用次数：22

• Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice

  引用次数：20

• The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-style Native Advertising

  引用次数：19

• Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses

  引用次数：17

• Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers' Behavioral Intentions toward the Advertised Brands

  引用次数：12

• The Effects of Online Incivility and Consumer-to-Consumer Interactional Justice on Complainants, Observers, and Service Providers During Social Media Service Recovery

  引用次数：12

• A Consumer-based Taxonomy of Digital Customer Engagement Practices

  引用次数：12

• How Brand Disclosure Timing and Brand Prominence Influence Consumer's Intention to Share Branded Entertainment Content

  引用次数：12